AI Insights · Timothy · October 2022
Top 5 Fashion Games Performance in Kenya Q3 2022
Explore the performance of the top 5 fashion game applications on a unified platform in Kenya during Q3 2022, based on data from Sensor Tower.
During the third quarter of 2022, the top 5 fashion game applications in Kenya showed varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at how each app fared, based on data from Sensor Tower.
Project Makeover experienced a notable fluctuation in its weekly revenue, peaking at around $540 in mid-July and gradually declining to approximately $255 by the end of September. Weekly downloads for the app saw a significant increase in early August, reaching 1.2K, before stabilizing around 820 by the end of the quarter. The app’s weekly active users remained relatively stable, maintaining figures close to 10K throughout the period.
Covet Fashion: Dress Up Game showed a mixed trend in weekly revenue, with a peak of $78 in early August and a low of $22 at the start and towards the end of the quarter. Weekly downloads surged in early August to 893 but dropped significantly to 81 by the end of September. The app's weekly active users mirrored this trend, peaking at 712 in early August and decreasing to 251 by the end of the period.
Pocket Styler: Fashion Stars saw a steady increase in weekly downloads, peaking at 3.4K in early August before declining to 71 by the end of September. Weekly revenue showed a similar pattern, with a peak of $25 in mid-July and a drop to $1 by the end of the quarter. The app’s weekly active users also peaked in early August at 5.2K but declined to 1.6K by the end of the quarter.
Makeover Games: Makeup Salon exhibited a consistent performance in weekly downloads, peaking at 167 in early August and maintaining around 69 towards the end of September. Weekly revenue remained relatively low, peaking at $32 at the end of June and fluctuating around $8 towards the end of the quarter. The app’s weekly active users saw a gradual decline from 869 in early July to 390 by the end of September.
Shining Nikki-Fashion Makeover had minimal activity during the quarter. The weekly revenue peaked at $47 in mid-July but remained low throughout the rest of the period. Weekly downloads and active users data were negligible, indicating a lack of significant engagement in the Kenyan market.
For more detailed insights and data on mobile app performance, visit Sensor Tower.
